William James - Pragmatism. A Name For Some Old Ways of Thinking. 1906.
https://www.gutenberg.org/cache/epub/5116/pg5116-images.html
John Berger - Ways of Seeing 1972
Episode 1: https://youtu.be/0pDE4VX_9Kk?si=JD6mRNAWInXcZQJI
In-fo.co design firm.
https://in-fo.co/form-content-grid
Donis A Donis - A Primer of Visual Literacy 73
https://smg.media.mit.edu/library/Dondis.PrimerOfVisualLiteracy.pdf
Anton Koberger - Owner of the largest printing house in Germany at his time. Printed, among many other things, this Bible in 1483.
https://www.loc.gov/resource/gdcwdl.wdl_18183/?st=gallery
A copy of the Mechanic Exercises, or the Doctrine of Handy Works, book from 1677 with diagrams.
https://archive.org/details/mechanickexercis00moxo
Beatrice Warde - 1900-1969 was an early British typographer and one of the first renowned women in her field. Worked for the British Monotype Corporation, she was heavily influential on the British tastes in printing and design.
https://designmanifestos.org/beatrice-warde-this-is-a-printing-office/
Monotype - Casting Good Type 1958.
https://vimeo.com/user4747369
A short essay by once Bauhaus student Lazlo Maholy-Nagy called ’The New Typeography’ from 1923.
https://designopendata.wordpress.com/portfolio/the-new-typography/
A museum’s page for Otto Piene who was an MIT taught leader in kinetic and technology bsased art.
https://spruethmagers.com/artists/otto-piene/
The wikipedia page for Jacqeline Casey who was the director of the Office of Design Services at MIT in 1972. She focused on functional Modernism in poster design.
https://en.wikipedia.org/wiki/Jacqueline_Casey
Herbert Duchamp - File Under Architecture 1974.
https://www.designersandbooks.com/book/file-under-architecture
A colophon is a publisher’s emblem often put on the outside of hardcover books. Linked to MIT Press’ colophon:
https://mitpress.mit.edu/the-museum-of-modern-art-acquires-the-mit-press-colophon/
Architecture Machine Group of MIT 1976.
https://eliza-pert.medium.com/1976-852a377855fe
Here are all of the Wired Magazine columns written by MIT Media Lab’s co-founder Nicholas Negroponte
https://web.media.mit.edu/~nicholas/Wired/
Visual Poetry known as SlowScan
http://act.mit.edu/cavs/group/dd1defb7-e6f9-473a-97ad-7b58e35f7a83
Herbert Bayer - On Typeography (1967)
https://medium.com/@digitalonetwo/on-typography-9ab8548946e5
The Principales of New Typography - Jan Tschichold (1928)
https://readings.design/PDF/ThePrinciplesoftheNewTypography.pdf
An article on Donald Knuth’s 1978 program for digital typesetting, the first of it’s kind.
https://increment.com/open-source/the-lingua-franca-of-latex/
Also by Donald Knuth; The Art of Computer Programming (1968). A Stamford University page of it’s editions.
https://www-cs-faculty.stanford.edu/~knuth/taocp.html
Again, Knuth, a 9 page article about how dificult it was to digitize the letter ’S’ (1980)
https://gwern.net/doc/design/typography/1980-knuth.pdf
Dot Dot Dot Journal. The most influential magazine you’ve never heard of.
https://eyeondesign.aiga.org/dot-dot-dot-is-the-most-influential-design-magazine-youve-never-heard-of/
The Serving Library. From the ashes of Dot Dot Dot...
https://www.servinglibrary.org/introduction/about/the-serving-library
MoMA Gallery page for the exhibition Ecstatic Alphabets/Heaps of Language in 2012.
https://www.moma.org/calendar/exhibitions/1214
Artist Jürg Lehni etches 35mm film negatives to create real time motion pictures.
https://www.designboom.com/technology/35mm-laser-etched-moving-picture-show-by-jurg-lehni/
Laws of Organization in Perceptual Forms -Max Wertheimer (1923)
(This is so dry but if you’d like to be a better designer/design better layouts this is really the mathematical cheat codes)
Laws: 1. Proximity 2. Similarity 3. Combo of 1&2 4. Common Fate 5. Präganz / salience ./ coherence 6. Einstellung or Set / Rhythm 7. Good Continuation or Closure 8. Past Experience
https://psychclassics.yorku.ca/Wertheimer/Forms/forms.htm
A psycology online test overviewing Aristotle’s original Waterfall Theory or ‘motion aftereffect’. With photo illustrations / optical illusions.
https://isle.hanover.edu/Ch08Motion/Ch08MotionAftereffect.html
The Role of Form Giving In Design.
https://www.designsociety.org/download-publication/28124/on_the_role_of_formgivin
Encyclopedia entry on the Rubin’s Vase (1915)
https://www.newworldencyclopedia.org/entry/Rubin_vase
The Ulm School of Design (1954-68)
https://monoskop.org/Ulm_School_of_Design
Max Bill, the single most decisive influence on Swiss graphic design to ever live.
https://ameico.com/blogs/design-story/max-bill
Max Bill - Continuity & Change (1954)
https://readings.design/PDF/MaxBill-ContinuityAndChange.pdf
Max Bill - Function & Gestalt (1958)
https://www.g-e-s-t-a-l-t.org/media/pdf/Function-and-Gestalt.pdf
Rudolf Arnheim - Visual Thinking (1969) Psycology through design. 300+ pages.
https://gwern.net/doc/psychology/1969-arnheim-visualthinking.pdf
Gyorgy Kepes - Language of Vision (1944)
https://monoskop.org/images/a/af/Kepes_Gyorgy_Language_of_Vision.pdf
Federico Antonini - Italian designer, Casio didital watch face, among other things
http://www.federicoantonini.info/info
Susan Kare is the original designer of the icons on Macintosh computers. On her website you can buy signed prints of your favorite icons.
https://kareprints.com/
Bruno Munari directed movie from 1963 released by Syudio di Monte Olimpino.
https://www.youtube.com/watch?v=YH5cpPOpmW8
Bruno Munari’s Polariscope. A way to paint with light.
https://www.arshake.com/en/bruno-munaris-projection-pt-i/
A profile on Georde Corrin, first black student at Carnegie, long time employee of ABC TV.
https://www.c-i-r-c-u-l-a-t-i-o-n.org/march-21
Paul Rand. Enough said.
https://www.grapheine.com/en/history-of-graphic-design/paul-rand-everything-is-design
A news article on Stewart Brand and his counterculture magazine Whole Earth Catalog.
https://www.theguardian.com/books/2013/may/05/stewart-brand-whole-earth-catalog
Founder and editor of the Whole Earth Catalog wrote an essay in 1976 called II Cybernetic Frontiers.
https://archive.org/stream/iicyberneticfront00bran/iicyberneticfront00bran_djvu.txt
Gruppo T (1959) Italian Design group
https://www.reprogrammed-art.cc/library/34/Gruppo-T
The Clock of the Long Now. A project that will keep time for the next 10,000 years as a challenge to humanity to last.
https://longnow.org/clock/
The WELL is the longest running online forum started by founders of AOL, Craigslist, and the Whole Earth Catalog. It is often regarded as the internet’s most influential community.
https://www.well.com
Jane Cain is the first ‘Golden Voice’ who was chosen in a contest to be the world’s operator standard phone voice.
https://www.youtube.com/watch?v=UL0DrC0jFoc
Zeno, a 5th century BC philosopher who is famous for arguing paradoxes.
https://plato.stanford.edu/entries/zeno-elea/
Camillo Olivetti. The founder of Olivetti typewriters as well as a company called Centimetro, Grammo, Secondo that manufactured precision instruments for measuring distance, mass, and time.
https://i-n-t-e-r-f-a-c-e.org/february-7
MoMA artist page for Marcello Nizzoli who was a designer of writing machines, sewing machines and other general office instruments.
https://www.moma.org/artists/4316
Wiki for computer projects Olivetti Elea in the late 50’s.
https://en.wikipedia.org/wiki/Olivetti_Elea
Gianni Barbaretto - Design Interface (1987)
https://readings.design/PDF/Design-Interface.pdf
A magazine pdf highlighting two designers that came out of the Olivetti design company Perry King & Santiago Miranda
https://www.woudhuysen.com/wp-content/uploads/2015/01/perry-king-santiago-miranda-design.pdf
Video page for Jacqueline Vodoz and Bruno Danese of the Danese design company
https://www.mgcicciari.com/about-me-8
Bruno Munari - Codice Ouvio (1971)
https://www.munart.org/doc/bruno-munari-p-fossati-1971.pdf
Tech obituary for Bill Moggridge, designer of the first laptop.
https://www.zdnet.com/article/obituary-bill-moggridge-inventor-of-the-first-laptop-computer/
AT&T’s 1993 ad campaign callled ‘You Will’ about the ~~future
https://www.youtube.com/watch?v=RvZ-667CEdo
The New York Times article for the new Metro card machines; Jan 26, 1999.
https://archive.is/uw6kB
